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1

Women's Role Portrayal Preferences in Advertisements: An Empirical Study

Lawrence H. Wortzel and John M. Frisbie

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 1013 KB

english, 1974

2

New Life-Style Determinants of Women's Food Shopping Behavior

Mary Lou Roberts and Lawrence H. Wortzel

Journal:

Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 1.81 MB

english, 1979

3

Doctor's Choice: The Physician and His Sources of Information about Drugs

Raymond A. Bauer and Lawrence H. Wortzel

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.56 MB

english, 1966

4

Women's Role Portrayal Preferences in Advertisements: An Empirical Study

Wortzel, Lawrence H., Frisbie, John M.

Journal:

Journal of Marketing

Year:

1974

Language:

english

File:

PDF, 997 KB

english, 1974

5

The Marketing Dilemma of Negroes

Raymond A. Bauer, Scott M. Cunningham and Lawrence H. Wortzel

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 430 KB

english, 1965

6

Distributor Power versus Manufacturer Power: The Customer Role

Gul Butaney and Lawrence H. Wortzel

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 483 KB

english, 1988

7

Strategic marketing fit in manufacturer-retailer relationships: Price leaders versus merchandise differentiators

Gerald E. Smith, Meera P Venkatraman, Lawrence H. Wortzel

Journal:

Journal of Retailing

Year:

1995

Language:

english

File:

PDF, 1.54 MB

english, 1995

8

Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either

Lawrence H. Wortzel

Journal:

Journal of Marketing Research

Year:

1969

Language:

english

File:

PDF, 333 KB

english, 1969

9

CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME NEW WAYS TO APPROACH THE FEMALE CONSUMER

Kanter, Donald L., Wortzel, Lawrence H.

Journal:

Journal of Consumer Marketing

Year:

1985

Language:

english

File:

PDF, 496 KB

english, 1985

10

Technology profiles and export marketing strategies

Cedric L. Suzman, Lawrence H. Wortzel

Journal:

Journal of Business Research

Year:

1984

Language:

english

File:

PDF, 775 KB

english, 1984

11

Doctor's Choice: The Physician and his Sources of Information about Drugs

Bauer, Raymond A., Wortzel, Lawrence H.

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.12 MB

english, 1966

12

Doctor's Choice: The Physician and his Sources of Information about Drugs

Bauer, Raymond A., Wortzel, Lawrence H.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 1.12 MB

1966

13

Finding the Research Generalist: The Solution may not be Black or White but it Isn't Green Either

Wortzel, Lawrence H.

Journal:

Journal of Marketing Research

Year:

1969

Language:

english

File:

PDF, 353 KB

english, 1969

14

The Emergence of Free Market Retailing in the People's Republic of China: Promises and Consequences

Heidi Vernon-Wortzel and Lawrence H. Wortzel

Journal:

California Management Review

Year:

1987

Language:

english

File:

PDF, 1.79 MB

english, 1987

15

Marketing to firms in developing asian countries

Lawrence H. Wortzel

Journal:

Industrial Marketing Management

Year:

1983

Language:

english

File:

PDF, 1.23 MB

english, 1983

16

RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE

Wortzel, Lawrence H.

Journal:

Journal of Business Strategy

Year:

1987

Language:

english

File:

PDF, 485 KB

english, 1987

17

Importer purchase behavior: Guidelines for Asian exporters

Shengliang Deng, Lawrence H. Wortzel

Journal:

Journal of Business Research

Year:

1995

Language:

english

File:

PDF, 613 KB

english, 1995

18

Privatization: Not the only answer

Heidi Vernon-Wortzel, Lawrence H. Wortzel

Journal:

World Development

Year:

1989

Language:

english

File:

PDF, 862 KB

english, 1989

19

Prior knowledge and the effect of suggested frames of reference in advertising

Gerald E. Smith, Lawrence H. Wortzel

Journal:

Psychology and Marketing

Year:

1997

Language:

english

File:

PDF, 184 KB

english, 1997

20

The People’s Republic of China as an Exporter

Vernon-Wortzel, Heidi, Wortzel, Lawrence H., Jingtian, Zhu

Journal:

International Studies of Management and Organization

Year:

1990

Language:

english

File:

PDF, 960 KB

english, 1990

21

Detection of coronary artery disease from the normal resting ECG using nonlinear mathematical transformation

David M Schreck, Lawrence Ng, Brad S Schreck, Samuel F Bosco, John R Allegra, Daniel Zacharias, Jay V Wortzel

Journal:

Annals of Emergency Medicine

Year:

1988

Language:

english

File:

PDF, 265 KB

english, 1988

22

Organization and Management in China: 1979-1990 || The People's Republic of China as an Exporter

Heidi Vernon-Wortzel, Lawrence H. Wortzel and Zhu Jingtian

Journal:

International Studies of Management and Organization

Year:

1990

Language:

english

File:

PDF, 998 KB

english, 1990

23

Soviets challenge U.S. marketing New competitive situation taking shape

David Carson, Lawrence H. Wortzel

Journal:

Business Horizons

Year:

1970

Language:

english

File:

PDF, 370 KB

english, 1970

24

Perceived Export Success Factors of Small and Medium-Sized Canadian Firms

Constantine S. Katsikeas, Shengliang L. Deng and Lawrence H. Wortzel

Journal:

Journal of International Marketing

Year:

1997

Language:

english

File:

PDF, 2.58 MB

english, 1997

25

Multivariate analysis of male and female professional career choice correlates.

Wertheim, Edward G., Widom, Cathy S., Wortzel, Lawrence H.

Journal:

Journal of Applied Psychology

Year:

1978

Language:

english

File:

PDF, 641 KB

english, 1978

26

Using General Trading Companies to Market Manufactured Exports from LDCs and NICs

Lawrence H. Wortzel and Heidi V. Wortzel

Journal:

Management International Review

Year:

1983

Language:

english

File:

PDF, 600 KB

english, 1983

27

Linking Relationship Quality and Service Quality in Franchise Systems:

Dant, Rajiv P., Li, Zhang G., Wortzel, Lawrence H.

Journal:

Journal of Marketing Channels

Year:

1995

Language:

english

File:

PDF, 138 KB

english, 1995

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